WELLNESS | DECEMBER 6, 2018
Make your mornings
with Rosemary Mint
This iconic aroma wakes up your senses …
and gives you great hair
Imagine this: It’s Monday morning. Your alarm is blaring in your ear, and you’ve already hit the snooze more than once. You’ve got to get up and get ready for work, but you’re still so tired! You get out of bed and head for the shower, where you reach for your favorite shampoo and conditioner: Aveda’s Rosemary Mint. You lather up, letting the bright, invigorating aroma of rosemary, peppermint and spearmint wake up your senses. Your nose even tingles a little! After your shampoo session, you feel fully awake— you might even ditch that morning coffee!
Rosemary Mint’s enlivening aroma is no accident; it’s aromatherapy! According to our head Pure-Fumer, Guy Vincent, both rosemary and peppermint are proven to wake up your senses. “The smell transmission from your nose to your brain has a profound effect,” he explains. “Aromatherapy, or aromaology as it’s called at Aveda, is the targeted use of essential oils and aromatic plant extracts to promote wellness. It works when the plant chemical messages register with the brain after smelling.” Individually, both rosemary and peppermint work to wake you up, but they’re better together. “When they’re expertly blended, their effect is amplified,” Guy says.
If you’re noticing a difference in your morning mood post-Rosemary Mint, you’re not the only one. In a consumer study, 9 out of 10 respondents we asked said the Rosemary Mint aroma was effective in making them feel more awake, cool and refreshed, and 8 out of 10 said it was effective in helping them wake up and get going, just like a cup of coffee. Based on a second study conducted by Aveda, the Rosemary Mint aroma was proven to help energize, sharpen focus, promote concentration and clear the mind. That’s enough motivation to get out of bed in the morning, right?
You may already know and love the Rosemary Mint shampoo and conditioner, but did you know that you can also enjoy it as a Hand and Body Wash, Body Lotion and an exfoliating, moisturizing Bath Bar? Stock your shower with all of them and you may just go caffeine-free in 2019. (Just kidding.)
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