The numbers are in and it’s with enormous gratitude that we share the results of the Aveda Earth Month 2016 campaign— and the collective result of our efforts over the years. Since 1999, Aveda artists, salon owners and guests have helped raise an incredible $50M with $44M protecting clean water at home and around the world*. For 2016, the total contribution alone was $6.4 million dollars.
Your generous creativity, time, efforts and extraordinary passion are awe-inspiring! A heartfelt thank you to each and every one of you who contributed to helping preserve the planet and ensure clean water for all. Congratulations!
Below is a look at a few of the 2016 worldwide fundraising initiatives:
CATWALKS FOR WATER
Numerous Catwalks For Water events were held throughout the world. These beautiful and innovative shows highlighted the creativity and artistry of Aveda Artists and students alike, all while raising awareness for clean water initiatives.
Above, in Japan, Catwalks for Water, the first-ever produced by concept salons in Japan, was held at Yoyogi Park in Tokyo, during the biggest eco event in the city — Earth Day Tokyo 2016. Led by Aveda Japan Purefessional™ Masa Honda, six models showcased the stunning looks made of old Aveda Shammy Cloths, perming rods, umbrellas, Aveda Hair Color tubes and boxes, and more.
Aveda Canada raised a breathtaking total of $585,000, exceeding its goal. One fundraising event included the Aveda Canada Global Catwalks for Water as seen in this backstage shot above, that brought together Canadian beauty and fashion professionals to showcase the very best in artistry. All funds raised were donated to WaterAid Canada.
Eighteen teams participated in the Aveda Catwalk for Water Halifax Nova Scotia, (as seen in this backstage shot above). Teams came from Nova Scotia, New Brunswick and Prince Edward Island, all to raise awareness and support the SmallChangeFund.org.
Recycled, artistic fashions came to life for Catwalks for Water in Milwaukee, Wisconsin, as led by the Institute of Beauty and Wellness, which raised $9,200 for clean water supporting Alliance for the Great Lakes.
A student from the Aveda Institute Minneapolis took part in a student Catwalks for Water supporting Audubon Minnesota.
In Florence, Italy, 400 people attended Catwalks for Water featuring 16 models and 31 participating hair stylists that raised just over $12,000 for clean water initiatives.
In support of Audubon Minnesota, the Midwest Catwalks for Water took over the stage at the Aveda Institute Minneapolis with looks from 13 teams, including, (from top left going clockwise) Gigi’s Salon & Spa, Ramsey, Minnesota; Juut SalonSpa Gaviidae, Minneapolis, Minnesota; Juut SalonSpa Uptown, Minneapolis, Minnesota; and Avant Hair and Cosmetic Salon, Minneapolis, Minnesota.
Salons throughout the world got creative to engage their clients and staff, all to raise money and awareness for Aveda’s Earth Month initiative.
Avantgarde Salon Spa raised $15,000 for Apalachicola Riverkeeper through numerous events including a Cut-a-Thon, raffles and in-store donation campaigns.
Elle Salon in Michigan City, Indiana held an Environmental Party for the Earth that raised funds to support The Alliance for the Great Lakes.
In Korea, numerous events were held to bring awareness, including a Walk for Water with more than 850 participants, including celebrities, which raised $8,990. The event displayed Catwalk for Water creations by four rising star designers.
Amy Hewitt from Lucy Hockey salon in Abergavenny, Wales brought awareness to two causes when she had nearly 15 inches of her hair cut off, an event that helped her raise $4,000 for WaterAid United Kingdom. Once her hair was cut, she then donated her hair to the Little Princess Trust, a charity that provides real hair wigs to children across the UK who have lost their hair through cancer treatment.
A big fan of cycling, salon owner Gina Conway cycled 54 miles in the Surrey Hills to raise money for Earth Month partner WaterAid United Kingdom. This was one of many efforts that Gina and her staff and clients of Gina Conway Salons made for the month. Other events included numerous Walks for Water, salon raffles and bake sales.
Are you proud to have been a part of Earth Month 2016? Share this story with your friends on Facebook and remember to use the hashtags #EarthMonth and #LivingAveda.